Disney said it is keeping its flagship station in Los Angeles and that station will be the driving force for its national network programming and the prime source of content in the future.
According to published reports, the sale won’t affect Radio Disney’s Latin Am
If you’re a Radio Disney fan who still listens to the network’s programming the old-fashioned way – you know, on the radio – you might want to tune out this latest news.
Then again, there are so few Radio Disney listeners using AM and FM radio to tune in to the stations that this news might not affect too many of you.
Disney announced Wednesday that it is selling almost all of its 24 radio stations across the United States. The sale will take place Sept. 26 and will mean more than 180 positions will be eliminated.
Locally, Orlando’s WDYZ, AM 990, broadcasts Radio Disney for all of Central Florida. Gainesville, Riviera Beach, St. Petersburg and Miami also have AM stations that carry the network.
The reason for the sale is fairly straightforward. According to various reports, only about 18 percent of Radio Disney listeners catch the network’s programming via AM or FM radio broadcasts. The rest of the network’s listeners catch the network’s programming via digital platforms, such as satellite radio, the Internet and mobile phones that take advantage of digital radio distribution apps.
According to a Wednesday report at BroadcastingCable.com, quoting an unnamed source, Disney’s internal research shows that of Radio Disney listeners 6 years old and older, 37 percent listen to the radio via satellite, 35 percent listen to radio via the Internet and 31 percent listen using mobile devices. The rest listen via, well, radio. The percentages don’t add up to 100 because people listen via multiple platforms.
In a memo to employees, Radio Disney’s General Manager Phil Guerini said the network plans to invest resources in what he calls “multi-platform extensions of Radio Disney’s programming,” such as the talent competition Radio Disney’s Next Big Thing (N.B.T.) and the highly popular Radio Disney Music AwardsAmerican partnerships, nor its partners in both Canada and Russia.
Radio Disney has had a partnership with SiriusXM for more than a decade. On July 1, the company inked a syndication deal with Dee’s Entertainment that put Radio Disney’s Top 30 program on programming segments at various U.S. radio stations.
Disney said it plans to grow the efforts of its popular Radio Disney App, which is available for iPhone, iPad and Android devices.
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